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SHOP our latest designs!

check out our best sellers!

Best sellers

Fresh restock at Franni’s Attic in Port Rowan… no thanks to Drew 😂

New badge alert 👀

Currently available @frannisattic�… but coming to a trucker hat near you!!!

Norfolk County, ON. 📍

(Also know as… The Folk™.)

Our corner of Canada.

Anyone else feel like it’s finally the season to come out of hibernation?? 🥹

Thinking about how this weather is taking our maple trees for a ride… 🍁

How’s your Sap + Smoke going?

Hey, it’s us! New month + a new store. 👀

This is Eric. Today is Eric’s birthday. 🎈

He’s the guy who takes our wild ideas and quietly tames them. Some make it to print. Some get him chuckling and then are gently sent to the deep, dusty Folk archives.

He designs it. Builds it. Prints it. Fixes it.

He’s the creative architect of all things Folk. The one burning screens, building equipment, dialing in every detail, and making sure what you wear actually looks as good as we imagined. Even when we say we’re helping (we try).

He’s a website wizard, a dry humour specialist and one of the hardest working humans we know.

We asked him what gift cards he wanted to give away for his birthday…

He said JC’s Sushi, because yum.
Boyko’s Source for Sports so you can get your skates sharpened and try to keep up with him on the ice.
And Concession Road Brewing Co. because cheers to beers and those labels are pretty cool (yup… he designed them).

If you’ve ever worn Folk, there’s also a little bit of Eric stitched into it.

Drop a 🍻 for the birthday boy in the comments below for a chance to win one of the giftcards above! Winners will be announced tomorrow night in our stories, so keep an eye out. 👀

Stop scrolling 👀

… flip your phone and watch Lake Erie wake up. 🌅

This is Drew. Today is Drew’s birthday. 🎈

He’s the guy with the wild ideas. Some have stuck and some will remain tucked away in the deep, dusty Folk archives.

He dreams big. Creates bigger. Works hard. Plays harder.

He’s the one delivering your packages, restocking our local shops, shooting endless content, building the slide decks for meetings… and somehow still finding time to crack a local beer and absolutely butcher his own version of whatever song is playing.

We asked him what gift cards he wanted to give away for his birthday…

He said @barnyardpatio because he cannot wait for beach volleyball season.🏐
@joyofnorfolk because everyone could use a little extra joy. ☕️
@firewingsbarandgrill because we love our Haldimand neighbours and their wing nights. 🔥
And @wishbonebrews to celebrate the new brewery on the marsh… and because he wants to absolutely crush you in trivia.🍺

If you’ve ever worn Folk, there’s a little bit of Drew stitched into it.

Drop a 🍻 for the birthday boy for a chance to win one of the giftcards above! Winner will be announced tomorrow night on our stories, so keep an eye out. 👀

Send this to your keeper. 🐟

Happy Valentine’s Day from the Folks out on the hard water. 💘

Wherever there’s ice… we’re there! 🧊

This Canadian winter calls for proper (folkin’) layers.

Where will we find you?

February’s full moon is known as the Snow Moon, a name rooted in history… 🌕

Indigenous and early settler calendars named moons after what defined the season, and February was typically the snowiest month of the year. Life slowed, travel was harder, and winter demanded patience and adaptation.

The Snow Moon is a reminder that winter was never meant to be rushed through.

When you lean into it, get outside, and move with the season instead of resisting it, winter becomes something to experience rather than endure.

Captured in Waterford, ON. this moment shows exactly why the name stuck. A bright winter moon, fresh snow, and snowmobilers cutting through a quiet field beneath it.

A reminder that winter can be something you live with and even enjoy, if you let it.🤍❄️

🎥 @jessesenko

Just when you think you’re caught up… it snows again!Or did it ever really stop? 😅

At least you can look cute snow blowing or shoveling wearing a Folk toque. ❄️❄️❄️❄️

It’s a̶l̶m̶o̶s̶t̶ time!!!! 🧊🐟

See you on the hard water, #FishinFolk. 😎

Like @agent.sarita, we’ve been busy with all things January. Snow, the cold, colds, and more snow. 😆

So we’re sorry it’s been a little quiet over here…. What’s been getting you through the depths of this Canadian winter?

Cyber Monday is officially LIVE at thefolk.ca 👀

Save with our gift box sets!

Plus the comeback of our OG Holiday Crew! Pre-order to get yours before Christmas. 🎄

You could say Santa’s elves had a busy weekend in The Folk… ✨

Our retail locations are restocked and deliveries are caught up!

We’re so grateful to work with these local gems and suggest you check out their stores for all your holiday shopping this season. 🫶🏼

@boykosfs
@wholesomepickins
@bettys.marketplace
@niftygiftynorfolk
@13reasons13
@norfolkagsociety
@ckfarmmarket
@longpointecoadv
@wishbonebrews

Hey, it’s us… It’s been a while! We’ve been busy prepping a big order for some guy named Santa Claus. Know him? Heard he’s coming to town this weekend. 🤭

Perhaps you’ll see him AND us at the Norfolk Night Market. ❤️💚

We’ll have a selection of your Folk favs, holiday classics and stocking stuffers galore!

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@thefolkca

About

ABOUT Us

Step into the heart of Norfolk County with 'The Folk'

we combine the essence of our amazing community, timeless lifestyle, and breathtaking natural landscapes into every design we make.

Our mission is to craft apparel and products that serve as a bridge, connecting individuals to our community's history and spirit.

Whether you're a local or from afar, join us in celebrating the unique charm of Norfolk and whichever ‘Folk’ you may be.

our retail locations

we are proud to have our products carried by a variety of great local businesses!

each location carries a variety of our products. some of these businesses are only open seasonally so be sure to check their business hours!

To check if they have a certain design/size/style in stock make sure you contact them!

check out our best sellers!

Best sellers

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Follow us on Instagram!

ABOUT Us

our retail locations

FOLLOW US ON SOCIAL MEDIA FOR A CHANCE TO WIN A GIFT CARD TO YOUR FAVOURITE SMALL BUSINESS!