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Five years of fairs, five years of The Folk. 🖐🏼

From setting up in the parking lot to our biggest booth, and everything in between… Every fair season has been a blur of laughs, late nights, french fries, and the best people.

We are still recovering from this year tbh 😅 because wow, what a ride. It truly takes a village, and we’re so lucky to have ours. ❤️
A huge thank you to everyone who stopped by the booth, said hello, supported, and proudly rocked their Folk gear year after year- you make this all possible!

Here’s to the chaos, our crew, the community, and however many fair hoodies you’ll keep adding to your closets! 🎡

Faces and fashion from a Folkin’ Friday at the Fair. 🤘🏼

As some kids living in the folk who started this small business, it warms our hearts so much seeing our merch out in the wild!! Thank you so much for the support now and over the last *6* years at the fair. ❤️

A big shoutout to our friend @zacharyhiebertproductions who captured content for us while we were busy at the booth. 📸

It’s Folkin’ Friday!! 🎡

Get spotted wearing your Folk merch today and win some cool stuff… Postcards, stickers, croc charms and maybe even concert tickets could be in your future! 👀

Happy Folk Friday at the Fair! 🎡🚜🍔🤠🦙

(Yes, we might have just made that a thing… but it’s our favourite day and we want to celebrate with all of you.)

We’ll be roaming around with our friends from @norfolkagsociety, chatting with ‘Folks in the Wild’ and getting some fun content! Wear your Folk gear and if you’re spotted, you might just get a little surprise. 👀

PS- Our 2025 Fair Folk design is flying off the rack! If you want to add this one to your collection, be sure to stop by our booth in Building #6 real soon. Or just come say hi. 👋🏼

The rain didn’t dampen the mood for Day 1 of the Fair! The grandstands were as loud as ever and we had a blast seeing everyone wearing their folk gear!!

Come say hi to us at the booth all week long!!
@norfolkagsociety

‘Twas the night before the fair 🎡
And all through the grounds,
The Folk booth was ready… with new gear all around! ✨
We’ve worked hard, we’re pumped, and we can’t wait to share,
Come see us this week at the Norfolk County Fair! 🖤

#OurChristmasEve

If you haven’t seen us in a while it’s because we have been busy stamping up a storm for the fair!

How many Folk hats is too many? Eric says the limit does not exist.

We’re bringing stacks on stacks… on stacks of hats to the Norfolk County Fair this year!

Just like Eric, you might not be able to pick just one... and honestly, we support that energy. 👏

📍Find us at our booth all week long from October 7th - 13th—come try them on, stack them up, and find your new fave hat (or many)!

It’s that wonderful time of year again...

Fair prep at The Folk is officially underway!
Right now, we’re busy getting ready designing an even better booth, creating and printing the new Fair Folk merch, restocking all of your other Folk favourites, putting patches on our huge hat collection, and adding some new items we think you’ll love!

The countdown to the Norfolk County Fair is officially on—and trust us, we’re packing it full of all the best stuff. 🎡

What are you looking forward to at the fair this year?

Do you know this popular bridge? We will be heading to this town next to showcase a retailer that keeps up to date with the latest Folk designs!!

👀 Now that’s a view!

Can you guess where we captured this picture from?

Hint: Where you’ll find lots of fun, trails, a new restaurant + patio, and of course…The Folk merch✨

👀 Can you guess where we are headed next based on the location design and background?

Hint: This was our very first retail location that stocked The Folk!

Happy Canada Day Folks! 🇨🇦We are here at the Canada Day Parade in Port Dover! 🇨🇦 Look out for The Folk bus and some items we will be handing out!

Don’t forget to grab your Canada Day merch before the 1st!

Head online to www.thefolk.ca to grab a Canadian Folk tee or Folkin Eh hoodie/ tee!

Order before Thursday at 11:59 PM and we will make sure you can get your orders through local delivery or pick up before Tuesday!

And that’s a wrap on Friday the 13th! It was our first year attending and we had so much fun introducing our new ‘Biker Folk’ design!

If you didn’t get a chance to attend or grab one of these tees we printed a few extras and added them to the site for all those who couldn’t get down to Dover yesterday. There’s a few sizes available at 13 Reasons too (also a pick up location for online orders)!

You can’t buy his jokes, his grilling skills, or his dad-isms…
But you can get 15% off the gear he’ll actually wear.
Use code DAD15 at checkout.
🕛 Order anything online by Wednesday at midnight to use the code and get it in time for Father’s Day!

P.S. We don’t have these online but these limited edition Biker Folk shirts will be available this Friday the 13th in Port Dover outside @13reasons13 on Main Street! Come grab one while supplies last!

We will be at Powell park from 10am-3pm with our limited “Pride Folk” design. While you’re here 13 reasons is a must visit where you can find our new display as well as a new design just for Port Dover! See you tomorrow!

What started as 2 designs to represent our home & community has grown into over 200!

We’re so grateful to everyone who has connected with them and to those who’ve asked for designs to honour their own “folk”too. Thank you for helping us grow something so meaningful💛

Let us know your favourite folk design in the comments below!!

Swipe to see how the Pride Folk shirts are printed from start to finish! They will be available in a limited quantity this upcoming weekend at Haldimand-Norfolk Pride Day on May 31st at Powell Park in Port Dover!

You can now find us in Port Dover at @13reasons13! We also have the Port Dover Hoodies and Tees available here!

Thanks to Maurie and Natolie for sharing these great pictures and stopping by on opening day!

Hey it’s us… How has it been 5 years already?!?!?!

We wanted to take a moment to thank everyone who’s ever shared, supported, shopped, or simply believed in us: thank you. We wouldn’t be here without you!

Looking back on the past 5 years we have so many memories that made us smile, moments that shaped us, and are so grateful for the incredible community that carried us through it all.

We can’t wait to see what the future holds for The Folk - we’re just getting started!

Hey, it’s us 👋

Guess what… new location alert!!

We are pumped to announce that we are now a vendor at @13reasons13 in Port Dover!

Their grand reopening is happening tomorrow - Saturday, May 17th!

If you are in the area, make sure you hop on over and check it out!

🎩 G I V E A W A Y ALERT! 🎩

A musical about charm, inheritance, and… eliminating the competition? Say less.

We’re giving away 2️⃣ tickets to opening night of “A Gentleman’s Guide to Love and Murder” at Lighthouse Festival Theatre — complete with snacks + champagne to toast the drama and delight.

Tag your “friends” below for a chance to win a killer night out. (Just the fun kind… No scheming required.)

Each comment = one entry. The winner will be announced on Thursday at noon and must be able to attend the show on April 11th.

Talk about a fluffy, new crew. 🐥

Spring showing off in Long Point- a UNESCO World Biosphere and easily one of the most peaceful, beautiful places in The Folk.

Part Two: Sap & Smoke in Langton, ON with Matt Demarest from Thrive Norfolk. 📍

The sap is running, smoke is rising, and new trucker hats just dropped at the folk.ca🍁🔥

In case you missed it, ‘Sap & Smoke’ is now available at thefolk.ca 🥞🍁

Rachel & Jeff have spent the last eight years tapping into something real. Now living in Jarvis, Rachel tells us about transitioning to a rural life and the community they have built around the farm. 🍁

Introducing ‘Sap & Smoke’, our tribute to pure maple syrup and the Canadian traditions that bring us together. 🥞

Here’s a design you might have forgotten about- but it’s always been here, just like the local roots that inspire it. 🌱🍁

If you loved our Folkin’ Eh tee, here’s another one that is just as relevant and timely. Made in Canada, celebrating what grows here. 🇨🇦

#LocallyGrown #MadeInCanada #TheFolkCA

The Folk has always been about supporting local, and now more than ever, we all need to stand behind Canadian-made. 🍁

Our clothing is proudly manufactured by Jerico, a Canadian company we trust, and sometimes we even hit the road to pick up the blanks ourselves... It’s that close!

From there, every piece is screenprinted (by Eric) right here in Norfolk County, before heading to your front door. If not directly delivered to you (by Drew) it ends up at a local shop, where you can keep the cycle going by supporting small businesses and purchasing handmade goods.

Choosing Canadian-made means something even bigger now- it’s about standing behind the people who make it, the businesses that sell it, and the communities that rely on it. Wear it proudly. 🇨🇦

Happy Eric Day! 🥳

Join us in wishing the guy behind all of our designs a happy birthday! If we asked him to pick a fav design, we know he’d point to whatever sweater he had on and say “all of them”. 😂

Happy Drew Day! 🥳

When asked what his current fav Folk hoodie is, Drew said… “Obviously it’s On The Hard Water!”. So here’s some snaps from his birthday celebrations. 🐟

Ft. me saying “hold the fish up higher so the people can can see your hoodie!” 😂

Nothing says love like matching hoodies. ❤️‍🔥

Kara & Cem repping Campin Folk—because couples who camp (and cozy up in The Folk) stay together.

❄️ “snow day” G I V E A W A Y ❄️

It’s been a while since we’ve done one of these! Today we’re featuring some local gems that will not only warm you up with a cup of coffee but also fill you up with a tasty treat…

$25 @ckfarmmarket 🍩
$25 @trishsbakery 🍞
$25 @theappleplacenc 🍎
$25 @shoplittlelocal + @littlebeandelhi ☕️

To win one of the above giftcards:
🤍 Follow @thefolkca
🤍 Like this post!
🤍 Tag a bestie.

Winner will be announced when the snow melts… Haha just kidding! Keep an eye on our stories and we’ll tag some winners. 🥳

We were this 🤏🏼 close to airing alongside the best commercials of the year, but sadly, Doritos edged us out of the running. Their loss is Instagram’s gain…

Behold: The GOAT commercial- because when it comes to Canadian-made, screen-printed-by-us apparel, we’re the Greatest Of All Time. 🐐

Enjoy this masterpiece. You’re welcome.

#TheFolk #GOAT #SuperBowlRejected #NorfolkMade #MadeInCanada #CanadianMade #SuperBowlSunday #SuperBowlCommercial #SmallBusinessSunday #CanadianSmallBusiness

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About

ABOUT Us

Step into the heart of Norfolk County with 'The Folk'

we combine the essence of our amazing community, timeless lifestyle, and breathtaking natural landscapes into every design we make.

Our mission is to craft apparel and products that serve as a bridge, connecting individuals to our community's history and spirit.

Whether you're a local or from afar, join us in celebrating the unique charm of Norfolk and whichever ‘Folk’ you may be.

our retail locations

we are proud to have our products carried by a variety of great local businesses!

each location carries a variety of our products. some of these businesses are only open seasonally so be sure to check their business hours!

To check if they have a certain design/size/style in stock make sure you contact them!

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ABOUT Us

our retail locations

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